Economics and E-commerce

The aim of this module is to introduce students to the effects of e-commerce in decisions of firms and consumers, and on market outcomes. These include the effects of the internet on transaction costs and market pricing, the pricing of information goods, and the implications for government policies of the internet and e-commerce.

Learning outcomes:

Having successfully completed the module, students should be able to demonstrate knowledge and understanding of:

• The utility of basic economic analysis in following the growth and development of e-commerce and assessing its economic effects and public policy issues.
• The value of economic concepts and tools as applied to this contemporary aspect of modern marketing, value-added and technology-based commerce.
• To define, describe and analyse e-commerce using market analysis and strategic decision theory.
• Develop critical thinking and careful application skills into both economics and e-commerce.