CCMBB 601: Business Management

This Business Management course equips learners with the knowledge and practical skills required to manage and develop a business entity effectively. The course covers key areas of entrepreneurship, business environment analysis, business development planning, resource mobilization, and business growth strategies. It also introduces learners to financial management practices such as budgeting, monitoring business transactions, preparing financial statements, and evaluating business profitability. In addition, the course emphasizes human resource management, including recruitment, staff development, labour efficiency, and conflict management, alongside marketing operations such as market segmentation, promotion strategies, sales coordination, and customer relationship management. Through theoretical concepts, practical examples, and business case exercises, learners develop competencies in planning, organizing, controlling, and improving business operations in line with organizational goals and market demands