MBC 6132: Research Methodology

Dear Students,

You are invited to this platform so that you can partake in online learning  the Research Methodology  module. Please note that it is important for each one of you to do all exercises and assignment and submit on time.

The following will be the facilitators:

Prof Bideri Ishuheri Nyamulinda (for Part One); Email: drnbideri@gmail.com; Mob Tel: 0788716140 and Dr Ndikubwimana Phillip (for Part Two); Email: ndiphil2000@gmail.com ; Mob Tel 0788615066

Learning outcomes

Having suceesfully completed this module, students should be able to:

Explain the nature marketing research

Explain the marketing process

Describe the marketing research sampling design

Explain the data collect and data analysis

General Introduction

This module is composed of  two parts namely the theoretical part and the practical part that will require your participation in performing various practical activities.

Part One comprises of 7 topics including: An Introduction to Research Methodology, The Language of Research, Dimensions of Social Research, Research Design, Measurement, Sampling Design and Data Collection.

Part Two includes topics such as;………