Principles of Marketing

This module aims at imparting the knowledge and skills required by the students on marketing product as well as services.  Specifically, the objective is to make the student to understand the philosophy of marketing, skills required by the marketing managers to manage the marketing activities domestically and globally.  Also, student can understand market environment scanning, the individual and business customers and their buying decisions, developing and managing the marketing mix and monitoring and controlling the marketing activities.  Further it aims at how learning from this module can help the student in their career growth.