Retail banking

In Retail banking markets, banks are encountering specific challenges due to increasing competition, the need for customer-employee interactions and at the same time need for cost cutting and efficiency. The module Retail Banking presents strategic and operational management concepts that are employed by Retail Banking providers to be successful in the market, such as business modeling, customer segregation, product innovation management, service quality and recovery. The contents are applied in many exercises and case studies, and students take part in a group regarding real business question in cooperation with local banks