MKT3233: GLOBAL MARKETING

The course seeks to introduce to learners to fore front issues in the area of Global Marketing. This module assesses the nature and characteristics of international/global marketing activities. The aim of this module is to provide students with an understanding of the key dimensions of the international and global marketing environment from the perspective of a global marketing strategy. It should also provide learners with some analytical tools essential for choosing and making global market entry decisions; organizing and controlling global operations. The module incorporates the new body of knowledge on service internationalization and provides opportunities for group investigations and in-depth case analysis. In this module, students will be able to develop critical alertness of existing issues and strategic decisions facing the form operating in global markets.  

Teacher : Emily Masaki

Emily Masaki