Purpose:
Over to you
Activity 3:1 Read article by E B Arkin: Opportunities for Improving the Nation's Health Through Collaboration with the Mass Media. Available from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1579999/
Read commentary by Alan L. Otten. The Influence Of The Mass Media On Health Policy. https://www.healthaffairs.org/doi/pdf/10.1377/hlthaff.11.4.111
Activity 3.2 read through PPP example 2 given identify a public health problem and try to solve it by applying all the process laid below.
- Step 1 – RESEARCH: Inquire
- Inquiry/Analysis Worksheet 1
- Analysis in action Worksheet 2
- Sample audience profile
- Design your strategy
- Use a theory to inform your strategy
- Develop & Test Messages/materials
- Combining art and science to create compelling health messages and inspire audiences to change/take action - The 7 C’s of Effective Health Communication
As a group decide either to use a power point presentation of your Behavior Change Strategy or you may decide to use vidio skit. Whichever you decide to use, upload by ……….June 2020
See demonstrations Video in resources file attached