Section outline

  • INTRODUCTION

    Millions of numerical data are gathered in businesses every day, representing myriad items. For example, numbers represent dollar costs of items produced, geographical locations of retail outlets, weights of shipments, and rankings of subordinates at yearly reviews. No data should be analysed the same way statistically because the entities represented by the numbers are different. For this reason, the business researcher needs to know the level of data measurement represented by the numbers being analysed.

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