This module aims at imparting the knowledge and skills required by the students on marketing product as well as services. Specifically, the objective is to make the student to understand the philosophy of marketing, skills required by the marketing managers to manage the marketing activities domestically and globally. Also, student can understand market environment scanning, the individual and business customers and their buying decisions, developing and managing the marketing mix and monitoring and controlling the marketing activities. Further it aims at how learning from this module can help the student in their career growth.
This course equips learners with an understanding of the emergence of HRM and the role HRM plays in contemporary organisations.
It illustrates the people management strategies and practices that organisations deploy to secure a lasting, strategic, competitive advantage from their human resources.
Upon successful completion of the module learners will possess an insight into HRM theory, strategy and practices and they will be able to critically assess HRM and its applications in organisational life.
Learners will also be provided with an insight into the contemporary debates relating to HRM and the role HRM plays in contributing to organisational success. The module also enables learners to make more informed career decisions and thus prepare for future employment opportunities.